Corporate commercial sex
59Sex advertising in Big Business
Corporate commercialization of sex is using sexual images as bait. Men are like fish. Fish will see something sparkly and bite it, then are hooked and eaten. Men see something sexy and bite it, then are hooked by corporations who are fishing for money. Women become the sparkly lure because men will chase the lure.
Have you seen the tons of makeup, hair and body care commercials? "Put on that new face and win the race"! Women want attention and men want women. Women want men too but do not want men to know it. The madness of it all gives the media and corporations an upper hand on most of us. How many men won't look at the curves of a woman's body? How many women that have those curves will hide them?
Women love a romantic movie because the woman has attracted the man. Men love romantic scenes, if they involve sex? Corporations are evolving their products to a sexy look. Check out detergent bottles the next time you go to the store. They have the S curve and it is proven that women will buy a sexier looking bottle. We are all under the bombardment of sex in the media because we will buy things that relate to sex.
Sex is always the best lure in the tackle box. Here is the weird part; Ever notice how lipstick resembles a penis? Men love to watch women put on lipstick in commercials. Lip gloss is transformed by men into oral sex. Notice how the women in commercials put lip gloss on so slow and sexy.
Corporations sell many things with sex because we buy many things with sex in mind. Over the last fifty years, we have been programmed by the media to relate our very worth and happiness with sex. Almost everything has a sex lure attached to it. Women don't show more cleavage because of room temperature.
Our corporate programming tells us that modesty is not sexy. In reality, modesty is far more sexy than any G string bimbo who is shaking her butt at the camera. Men truly love and treasure the modesty of a woman but will almost never admit it, even to themselves. If modesty made more money, advertising in the media would be plastered with Nuns and hunky Monks.
Corporations improve their sales with sex and it is doubtful that it will change in the near future. The biggest downfall is that men see women more as sex objects and women become more as sex objects to attract men. It really degrades both sexes because we spend way too much of our lives becoming the bait and chasing the bait. The bottom line here is that we need to cut the corporate fishing lines of sex, or at least force them to advertise with a decent measure of respect.
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Astute observations here Tom!If I may add to your hub a little further,the man who is considered the father of public relations is named Edward Bernays.He is the nephew of Sigmund Freud,the very man who convinced the world that the engine driving the caboose that is human nature,is sexual desire.Madison Avenue has been using this technique for a very long time.I've read somewhere on here that we're not supposed to use this box to promote our own hubs so I won't ;-) but I've often wondered ARE WE IN CONTROL OF OUR THOUGHTS and i like the way you think!
Wait, I was baited to this hub because it had sex in the title! I think sex always has and always will be the bait. We've just gotten more brazen with presentation. It used to be the PROMISE of something sexual (the view of an ankle or curve of a breast) was enticing. Now, the act itself almost has to be promised. Maybe as the lure has evolved, our attraction to it will eventually evolve away.
Sex sells, but that is just a marketing trigger for men to buy crap. Women also have plenty of emotional triggers to make them by crap as well from corporations.













Cris A Level 2 Commenter 3 years ago
but what's sadder is, ultimately, it's sex that sells. men are more predisposed to visual sexual stimulation - it's second nature.